The Four Decisions every company must get right!

The Four Decisions every company must get right!


Verne Harnish, author of Mastering the Rockefeller Habits and founder of EO, created an approach that has helped hundreds of small to mid-sized companies outpace their industries. He combined his experience working with such companies, added in some Jim Collins (Good to Great), and distilled the ideas of top business thinkers. He calls this process, simply, the Four Decisions.


Is everyone in your company pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team into the same role..including yourself?


Do you have a solid top-line and bottom-line growth strategy in place? The key to sustainable growth includes understanding who are your core customers, what you are selling them, the unique way in which you sell and deliver, a clear brand promise, and developing your BHAG™ to ensure laser focus and sustainable growth.


One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution. By tightening your execution habits, you can dramatically improve gross margins and profitability while saving time.


The first law of entrepreneurial gravity is “Growth Sucks Cash.” So we encourage companies to calculate their Cash Conversion Cycle (CCC), which measures companywide how long it takes between the time you spend a pound (marketing, design, rent, wages, etc.) to when you get that pound back.  We look at ways to shorten each area of the cycle, eliminate mistakes and ensure you have the best cash business model.